There’s absolutely nothing hazardous about mineral water right? It’s so innocent. Well, believe again.

Not only is bottled water hurting our planet and us but it’s likewise draining us of our difficult made dollars on a completely fake and manufactured demand.

Coke as well as Pepsi have actually utilized advertising and marketing to shape your beliefs on faucet water. Take a look at this video to find out just how firms might be utilizing their advertising and marketing muscle mass to motivate you into techniques that misbehave for the environment and your body.

Side note: At MindValley Headquarters, we always make certain there’s a lot of fresh water for everyone to ensure that nobody should head out and also buy mineral water. Water’s a right, not a privilege!

Also, right here’s an accompanying write-up the developer of the video clip, Annie Leonard, composed for one of my favored sites, the Huffington Blog post. Read it and also you’ll comprehend why I really feel so highly regarding this cause.

The Story of Bottled Water: Worry, Produced Demand and a $10,000 Sandwich

By Annie Leonard for the Huffington Post

Imagine I was attempting to market you a sandwich. It’s diminish wrapped in plastic that could leach hazardous chemicals, yet don’t stress concerning that. Mine’s still healthier than a sandwich you can make in your home, what with all those contaminations in your fridge. Now, I have actually obtained no evidence of that, and also in fact, some people have actually tested my sandwiches and also discovered that sometimes they have more negative things in them compared to the ones from your very own cooking area. Never mind that. Mine’s more practical. Tastes better too. I swear.

So right here you go: one plastic-wrapped, waste-producing sandwich that isn’t any kind of healthier and does not taste any far better than the one from your very own cooking area. That’ll be $10,000, please.

That unbelievable pitch is the reality behind the advertising and marketing campaigns that transformed bottled water into a $5 billion-a-year industry in the United States alone. Today is World Water Day-an excellent day to stop briefly as well as consider the craziness of an international economy where 1 billion individuals do not have accessibility to safe alcohol consumption water while various other individuals spend billions on a bottled product that’s no cleaner, damages people and also the setting and also costs as much as 2,000 times the price of tap water.

To mark the celebration, I’m accompanying a bunch of The United States and Canada’s leading environmental teams to release our new movie: The Story of Bottled Water. It’s a seven-minute animated film that, like The Story of Things, uses straightforward images as well as words to explain a complicated issue triggered by what I call the ‘take-make-waste’ economic climate. In this instance, we clarify exactly how you obtain Americans to acquire half a billion bottles of water a week when most can get it virtually free from the tap in their kitchen.

The answer, naturally, is you produce demand-make individuals assume they have to invest cash on something they do not really require or already have.

In the last few decades, Coca-Cola, Pepsi, Nestle as well as other huge beverage companies have spent untold millions making us scared of tap water. They’ve informed us that if we intend to be certain what we consume is pure and also clean-not to mention hip and fashionable-we must buy mineral water. After all, no one amazing or ecologically aware beverages tap water, right?

The thing is, there are a great deal of troublesome facts the mineral water ads don’t mention:

– Bottled water undergoes less health guidelines compared to tap water. In 2006, Fiji Water ran advertisements boasting that their item does not come from Cleveland, only to have tests show a glass of Fiji water is reduced high quality compared to Cleveland faucet. Oops!

– Up to 40 percent of bottled water is filtered faucet water. Simply puts, if you’re concerned about exactly what remains in your faucet water, just removed the middleman and purchase a residence water filter.

– Yearly, inning accordance with the Pacific Institute’s Peter Gleick, making the plastic canteen used in the U.S. takes adequate oil and power to sustain a million cars. And also that doesn’t also consist of the gas required to deliver, fly or truck water throughout continents as well as state lines.